Ppc Management

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avid web users like you love to search and search for only one thing – information. And in the process of finding information, you would have stumbled upon on what is known as sponsored listing.
This is a relevant ad (typically a text ad) with a link to a destination page which is displayed when you type in a specific phrase in the search engine. A fee is charged for every click of each link, with the amount bid for the click the main factor determining its position. The method for achieving placement in this sponsored links part of the page is called paid-search (aka ‘pay-per-click’ or ppc).