Attracting customers and keeping them is a constant challenge for most product and food manufacturers. Many manufacturers are turning to promotional incentives to help them gain – and hold on to – market share.

Promotional labels play an important role in the success of promotion campaigns. They help to engage customers and encourage them to take advantage of a coupon, try a recipe or play a game for a chance to win a prize.

Promotional labels must be as innovative as the promotional incentive itself, with the ability to affix not only to on-shelf products but other products such as coffee cups, meal boxes or carrying bags. Promotion labels can include:

• Game pieces and sweepstakes
• Peel-off IRC coupons
• Pin to win cards
• Expanded content labels – booklet-type labels
• Labels with recipes
• Cross sell promotions

Attracting customers and keeping them is a constant challenge for most product and food manufacturers. Many manufacturers are turning to promotional incentives to help them gain – and hold on to – market share.

Promotional labels play an important role in the success of promotion campaigns. They help to engage customers and encourage them to take advantage of a coupon, try a recipe or play a game for a chance to win a prize.

Promotional labels must be as innovative as the promotional incentive itself, with the ability to affix not only to on-shelf products but other products such as coffee cups, meal boxes or carrying bags. Promotion labels can include:

• Game pieces and sweepstakes
• Peel-off IRC coupons
• Pin to win cards
• Expanded content labels – booklet-type labels
• Labels with recipes
• Cross sell promotions