You must have heard about the Email Marketing but do you exactly know what it is and how important it is from business point of view. In today’s competitive world, Email Marketing is one of the platform that has proved to be the best performing platform for the businesses. This is the one category that continues to perform well year after year. The reason is clear, email marketing has evolved rapidly alongside the technological growth. The primary focus of a email is to get the customers know about your product and services.