In fact, from measuring efficacy of a new product launch or a pan India loyalty program that consume millions of rupees of marketingsales budget to understanding real-time stock levels and stock-outs at key outlets; from knowing on-ground operating prices across markets to identifying whether the retailer is giving his winning brands the required shelf share; from knowing which competition promo is the flavour of the day that is enticing the retailer to sell more of competition brands to understanding how private labels in organised retail is slowly killing proprietary brands .......the store is a treasure trove of information that marketers can draw from when it comes to taking quick and actionable decisions.

In fact, from measuring efficacy of a new product launch or a pan India loyalty program that consume millions of rupees of marketingsales budget to understanding real-time stock levels and stock-outs at key outlets; from knowing on-ground operating prices across markets to identifying whether the retailer is giving his winning brands the required shelf share; from knowing which competition promo is the flavour of the day that is enticing the retailer to sell more of competition brands to understanding how private labels in organised retail is slowly killing proprietary brands .......the store is a treasure trove of information that marketers can draw from when it comes to taking quick and actionable decisions.