Listing ID #3945302
Company Information
Ask for more detail from the seller
Contact SupplierÂ
Â
Nestlé Japan Ltd. has launched the Ruby chocolate version of its iconic KITKAT® brand in KITKAT® Chocolatory® stores in Japan and South Korea, as well as online. KITKAT® is the first to offer this fourth type of chocolate – next to Dark, Milk and White – to consumers, just five months after Ruby chocolate was introduced. Ruby chocolate was created by Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products. ‘KITKAT® Chocolatory® Sublime®Ruby’ is available in time for Valentine’s Day.
Â
Since the announcement in Shanghai in September, Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in ‘KITKAT® Chocolatory® Sublime® Ruby’ has a fresh berry-fruity taste and characteristic color. Ruby chocolate is made from the Ruby cocoa bean. No berries, berry flavor nor color are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.
Â
Kitkat sublime Ruby bar ‘Sublime® Ruby’ was created through the craftsmanship of top pâtissier Yasumasa Takagi. It will be available for purchase in the KITKAT® Chocolatory® stores as well as online. KITKAT® Chocolatory® is a specialty store in Japan and South-Korea selling premium KITKAT® chocolates created with meticulous attention to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi.
Antoine de Saint-Affrique, CEO of Barry Callebaut: “I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering KITKAT® Brand in Japan. Nestle was very quick in spotting the trend and in introducing a Ruby chocolate version of KITKAT®, which will entice consumers across Asia and beyond.