SEO Course

SEO Search Engine Optimization helps search engines like Google to find your site and rank it better that million other sites uploaded on the web in answer to a query. With several permutations and combinations related to the crawlers analyzing your site and ever changing terms and conditions of search engines in ranking a site, this program teaches you the tools and techniques to direct & increase the traffic of your website from search engines.
SEO INTRODUCTION
Breif on Search Marketing
Importance of SEO
White/Black hat techniques
SEO Industry Research, Figures
What is SEO
SEO Process
Search Engines and Directories
How Search Engine works
SEO RESEARCH & ANALYSIS
Market Research
Keyword opportunity
KEI Analysis
Tools available for Keyword Research
Keyword Research and Analysis
Competitors Website Analysis
How to Choose Best Keywords
WEBSITE DESIGN SEO GUIDELINES
Content Research
Content Optimization
HTML Coding Optimization & Standards
Content Guidelines
Design & Layout
XML Sitemap / URL List Sitemap