Social media is so much more than just a way to stay in touch with friends. Social networks are formed of people that know each other, which means that the content they share gets immediate attention. In fact, research indicates that people trust content shared by network pals, and they in turn share it around. Imagine this content comprises your web pages, your blog posts or your brand message. Everything gets a 4-star rating straightaway! It’s no wonder that search engines take your site’s social shares into consideration while ranking your site.

Social media is so much more than just a way to stay in touch with friends. Social networks are formed of people that know each other, which means that the content they share gets immediate attention. In fact, research indicates that people trust content shared by network pals, and they in turn share it around. Imagine this content comprises your web pages, your blog posts or your brand message. Everything gets a 4-star rating straightaway! It’s no wonder that search engines take your site’s social shares into consideration while ranking your site.