Unique Store Fixture Display

A prominent store fixture company sought design and finishing guidance from Atlas. The end product was to be utilized in a major big box electronics store and rolled out nationwide. Appearance and cost were critical elements of the request. Atlas suggested changing the fabrication method from a tubular weldment to a sheet metal and tube hybrid design. By working with the customer and understanding their needs, 32 inches of weld was eliminated from the manufacturing process reducing cost and improving the finish. A threaded feature was added to the leg posts which eliminated loose hardware and improved assembly for the installer. These changes greatly reduced cost and improved the aesthetics of the end product.