Social media marketing continues to grow in importance for businesses and is something no business with an online presence can afford to ignore. This is the surest way to ensure you are building an emotional connect with your customers and prospective customers. To ensure that your business is socializing with the right people and in the right way, you need your social media marketing to be spot on for your target audience and be handled by a professional agency that understands not only social media, but also your business and its customers, and that is where the SEO Sparkles team comes in as we have a good mix of marketing, copywriters, designers and technical people. Why is social media important for businesses? Today social media is utilized in some form or the other by people from all walks of life, from professionals to teenagers, full-time mothers, entrepreneurs to retirees. By tapping into social networks you access a valuable marketing channel to communicate directly with your target demographic at a fraction of the cost of just about any other marketing channel available to you in todays day and age. While just about everyone is using social media in some shape or form today, the ubiquity of social media is not the only reason why businesses should care about it. Google and other search engines are rapidly integrating social media with their search functions. As time goes on, current trends suggest that social media marketing and search engine optimization will become inextricably linked. Social media is also a great sharing tool and by building a strong group of fans or followers on your social channels can mean you have a pool of influencers who by talking about your product, brand or service can influence new customers who have never interacted with you to not only learn about your offerings but also potentially try your offerings and become a part of your new acquisitions.

Whether youre a multi-national giant or a small independent business, your success online depends largely on one thing Search Engine Optimization (SEO). Without effective SEO that actively propels your website up the search engine rankings to drive traffic to your site, any other money and effort you spend on your site is as good as wasted. To get to the very top you need professional SEO services of the highest caliber, and thats where we come in.

Whatever business youre in, reputation is everything, both online and offline. With most businesses now having an online presence to some extent, there is more choice for consumers than ever before to give their positive or negative opinions or feedback. In such a fiercely competitive market the businesses that prosper and thrive online are those who are able to master a good reputation by highlighting positive feedback and suppressing negative feedback.

Paid Search Marketing is the process of advertising within search engines to be listed in the sponsored section, partner sites or Social Media platforms such as Facebook, Twitter, LinkedIn, Instagram etc. The service is usually paid for each time a user clicks on the sponsored advertisement (pay-per-clickPPC) or when the advertisement is displayed (cost-per-impressionCPM).

Campaigns are a great way to boost your bottom line. Online campaigns are a combination of Pay Per Clicks, AdWords, Social Media Marketing, and Email Newsletters. Campaigns are typically deployed to reach the maximum number or people in the target group at a minimum cost.

Having an online presence is not always enough to build a strong business and sales pipeline. As a business you need to reach out to your customers and potential customers in the most efficient and cost effective manner possible to ensure your business is keeping its overheads low and enhance maximizing its profit margin. Newsletters are often a very efficient and cost effective way to reach out to existing clients and potential new clients for a business.

At SEO Sparkles we believe that your website is often your first interaction with your clients, we also believe first impressions are lasting impressions, so we approach every web design we undertake with these two philosophys in mind. A well designed website does a lot more than set you apart from the competition. It can give your customers and clients an insight into the way you think and approach a problem.