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Web development refers to building up a site for the internet (world wide web) or an intranet (a private network).web advancement can go from building up a straight-forward single page to complex online web apps, electronic organizations, and interpersonal organization administrations. A progressively extensive rundown of assignments to which web improvement usually alludes, may incorporate web building, website architecture, web content advancement, customer contact, customer side/server-side scripting, web server and system security setup, and online business advancement. Among web experts, "web develolpment" as a rule alludes to the principle non-structure parts of building sites: composing markup and coding. Web advancement may utilize content administration frameworks (cms) to roll out substance improvements simpler and accessible with essential specialized aptitudes.

Social media marketing is one of the marketing media that uses social media as a marketing tool. The goal of social media marketing is to increase brand exposure and broaden customer reach of an organization by sharing information like services provided by them, offers and updates of the organization. Wikipedia defines Social Media Marketing as the use of social media platforms and websites to promote a product or services. Social Media platforms allow businesses and organization to interact with consumers and potential consumers and build relationships which aids to increase sales and loyalty. Social Media Platforms can be used as a medium to target a specific audience or a particular group of people. It provides the organization with a way to reach new consumers, engage with existing consumers, promote their brand and spread brand awareness.