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Branding began as an exercise of differentiation, but over time has evolved into a more significant aspect of marketing and advertising. People assume branding agencies just come up with a logo unit. But thats not the case. People also assume that a logo unit is relatively easy to create (almost a no-brainer) but that isnt the case either! So what does a Brand promotion company do?The font, colours, typography, abstract elements, design, placement; all make up the logo an element of branding. Branding agencies know that each of these things has a psychological and visual impact on your audience, which can either help them fall in love with you, or disregard your existence altogether. Then come the collaterals : Your letterheads, business cards and other stationary. The colours and fonts you chose can evolve to become the theme of your (work)space and even your business. Every little aspect of your identity eventually helps shape up your brand, setting you apart from the rest whilst keeping you interesting and relevant.

Were all savvy with the various types of social media networks that exist in this day and age. Theyve become such an integral part of our lives that we often find it difficult to function without them. Businesses today too have benefited multifold from the advent of these sites. In fact, they have given way to a whole new dimension of marketing, fondly referred to as Social Media Marketing. Social Media Marketing has become such a rage and success that it seems as if without it, your brand/business cannot make its mark at all. Luckily, its not all that hard to figure out with some professional help of course. SMM Services encompass a host of different things that need to be taken into consideration, the first and foremost being a social media page/account. This page marks the beginning of your Social Media Marketing journey. It is then imperative that you keep it active and relevant to attract the right kind of audience. Usually, social media marketing services in Hyderabad come up with various campaign ideas that are used to create social media posts which in turn are used to engage your audience. These campaign ideas are then translated and used for paid promotions as well.

Traditional advertising used the medium of the newspaper and the television. To obtain a space on either media, one had to bid and pay for a slot. Paid Advertising in digital marketing stems from the same fundamentals however, can be more competitive with the involvement of the complex algorithm of search engines. But where does paid advertising stand in the larger scheme of things and how can it impact your business? Let us first classify the different types of Paid Advertising: Pay-per-click AdsPay-per-impression AdsDisplay AdsSocial Media AdsVideo AdsRemarketing/Retargeting AdsShopping Ads The natural progression to get a business up and running in the digital world is to first create a website, followed by setting up pages and accounts on various social media platforms. Ideally, with a well-planned and executed website and social media presence, your brand/business should gain some recognition. But like it is with everything else in life, one needs to invest some money in marketing & advertising to really see significant results and get noticed. Paid Advertising helps you take charge and pushes your brand further in terms of recognition and availability.

Were committed to helping our clients grow. How can digital marketing communications best support your companys larger product or business strategy? Our dedicated strategy services address this vital issue. We start the strategy process with a holistic and detailed analysis of your online data. We look for non-obvious insights that may point to untapped revenue or profit potential. We examine behavioural data, including journey flows, channel benchmarking, and cohort analysis. We identify underperforming areas, and spot successful events that can be extended. We also look at customer perception data. How are products and content about them perceived? What changes are needed? Whenever we look at data, we look for metrics that offer the greatest leverage, and explore options to influence them. As every client is unique, so is every strategy. Based on our insights, we suggest new approaches to test on a small scale, to determine their wider promise.

Content strategy provides the overall vision for all your digital communications. It defines the specific goals for your communication, and the audiences you want to reach. What do audiences expect from your content, and what is the business value of providing that information? A content strategy provides a plan for how and when content will be created, how it will reach audiences, and how it will be managed, updated and assessed. By looking at customer interactions with content, content strategy can be a key pillar of the growth hacking process. Many companies rush to publish content online without having a long-term plan, and without having a coordinated process for managing their content. Content strategy makes sure all online communications are as efficient and effective as possible. The Next Big Thing works with clients to define their content objectives, and determine how far along they are in achieving them. We design a plan so that companies have a roadmap for achieving their goals. And if you have gaps in what content you want to offer different audience segments, we can develop content that addresses these topics.

Creative content has evolved multifold in the last decade, but it has definitely peaked in the last 5 years. Videos have taken the marketing and advertising industry by storm changing the way businesses and brands communicate with audiences forever. Promoted, shared and prompting immediate action, video content today is performing better than all other types on social platforms. Whats even better is that the medium is easy to integrate on all platforms be it social media, your website, in an article or just by itself. Building the right video content may involve many stages (read: Scripting, Storyboard, Production and Delivery) but it surely will reap you loyal and unwavering attention when done right. We hope to understand your business in and out and create impactful, explanatory and engaging video content to help you maximise your reach!