Branding is the most integral part of any business. This is the key foundation to overall advertising and USP. A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. Promoting a company brand involves different techniques to selling a product. This means separate strategies are required to distinguish, identify and position your corporate brand and its respective products in the marketand minds of your audience.
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Anjana (TWS DIGITAL)
#401, Nova Cidade, Porvorim, Goa, India
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