The first step in developing any marketing program - whether traditional, digital or social - is to engage in the Discover process. This process essentially describes the research that we do and the concepts that we draw on to answer these three primary questions. Who is your target market? Or target markets? What message(s) do we want to send to these people? What are the most effective methods for delivering this message to this target market?
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Anjana (TWS DIGITAL)
#401, Nova Cidade, Porvorim, Goa, India
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