ASJO Products

Mannargudi, Thiruvarur, Tamil Nadu

Premium Basmati Rice Aromatic, Long-Grain Perfection

Experience the authentic taste of tradition with our Premium Basmati Rice, grown in the fertile Himalayan foothills. Known for its distinct aroma, fluffy texture, and extra-long grains, Basmati rice is the perfect choice for a wide range of dishes from biryanis and pilafs to simple steamed rice.

Key Features:

• Extra-Long Grains Fluff up beautifully without sticking
• Naturally Aromatic Signature fragrance of true Basmati
• Aged for 12-24 Months Enhances taste and texture
• Perfect for Indian, Middle Eastern & Persian Cuisine
• 100% Natural No preservatives or artificial additives

Cooking Instructions:

1. Rinse rice thoroughly in cold water.
2. Soak for 2030 minutes (optional for fluffier texture).
3. Cook 1 cup of rice with 2 cups of water.
4. Simmer for 1520 minutes or until water is absorbed

1121 Sella Basmati Rice is a premium variety of basmati rice known for its exceptional length, non-stickiness, and rich aroma. Here's a detailed product description you can use for packagingj, online listings, or marketing:

1121 Sella Basmati Rice – Premium Parboiled Long Grain Rice

Product Description:

1121 Sella Basmati Rice is one of the longest grain rice varieties in the world. Parboiled using the "Sella" process, this rice retains more nutrients and develops a beautiful golden hue. Ideal for biryanis, pulao, and other gourmet rice dishes, 1121 Sella Basmati delivers perfect texture, flavor, and aroma in every bite.

Key Features:

• Extra Long Grain – Average grain length: 8.2 mm before cooking.
• Golden Parboiled (Sella) Rice – Undergoes a unique parboiling process that enhances nutrition and strength.
• Non-Sticky Texture – Each grain remains separate after cooking.
• Aromatic & Flavourful – Signature basmati fragrance and delicate taste.
• High Elongation – Grains can elongate up to 2.5 times their original size when cooked.
• Low Glycemic Index – Suitable for health-conscious consumers.
• Aged for 1–2 Years – Improves taste, texture, and aroma.

Perfect For:

• Hyderabadi Biryani
• Mughlai Pulao
• Fried Rice
• Kheer (Rice Pudding)
• Daily Meals or Festive Occasions

Packaging Options:

• 1 kg 5 kg 10 kg 20 kg 25 kg 50 kg
• Available in PP bags, Non-woven bags, Jute bags, or Vacuum packs

Elevate every meal with ASJO Basmati Rice, known for its long, slender grains, rich aroma, and fluffy texture. Naturally aged and carefully processed, our basmati rice delivers unmatched flavor and softness in every bite – ideal for biryanis, pulao, and everyday meals.

Cooked to perfection, each grain stays separate and fragrant, turning every dish into a celebration of taste and tradition. 

Fragrant. Fluffy. Finest – Experience royal quality with ASJO.