Account Profiling Services

TechCraft Account Profiling services help you increase closed business by providing sales management the information you need to determine which accounts represent your best opportunity. The same program can also provide actionable intelligence for marketing management to tailor messaging, and for product marketing to modify solutions for optimal demand generation and competitive positioning. The custom nature of each program means that Tech Craft can provide information about your target accounts that simply cannot be found anywhere else. Account Profiling uses a combination of online and telephone research techniques to gather your desired account intelligence. Typical profiling projects include identifying hard to find facts, such as which hardware and software applications each prospect company has installed. If desired, you can also discover more subjective intelligence - such as risk and objections, competitors engaged, budget and timeline for purchase - which can uncover hidden immediate, mid-term, or longer-term sales opportunities at each of your target accounts.