Fresh Dates Fruit, Brand Name : Selekta, Certification : Organic

Deglet Nour, or "Light Finger" differs from other varieties by the elegance of its form, its golden color and its specific scent. it exists only in very limited areas of the world such as southern Tunisia where this variety include climatic conditions that meet their specific requirements: a relatively mild climate associated a persistent sunshine virtually all year which is the appropriate environment for its development. It is in these Tunisian oases that are produced about 30% of the world of Deglet Nour production. THE PERFUME The date Deglet Nour differs from other varieties by its specific aroma. It is estimated that this fragrance is due to its chemical composition, especially due to the sucrose content. Indeed, we know that all varieties of dates first known as "Rutab" (fresh dates) contain many sucrose which disappears at full maturity. What is special for the Deglet Noor is that it retains its sucrose content up to full maturity. It therefore has the scent of a date Rutab stage while being completely ripe so stable and easy to maintain. PRESENTATION One feature of the Deglet Nour date is its ability to be offered for sale as trendy dates. This type of presentation assures consumers a fresh and natural product. In fact, it is the only variety of dates when ripe, which can be sold in this form. One of our flagship products for this type of presentation is the bouquet which share its festive appearance, is mainly consumed during the Christmas holiday season. TECHNOLOGICAL ASPECT Apart from its presentation for sale in its natural state, the Deglet Noor date has technological qualities that facilitate treatment in order to adjust the texture, increase stability and improve its presentation. This is the technique of heat treatment that was created specifically