Maida/White Flour (Vikram Mills Super Patent Maida, Vikram Mills Spl. Chaap Maida, and Vikram Mills Patent Maida). White Flour commonly known as Maida in India is a multi-purpose flour that contains substantial amount of Starchy Endosperm of wheat. Vikram Mills produces Maida by finely milling the best quality indigenous whole wheat. Maida is a popular flour used for preparing a wide variety of mouth-melting Indian and International dishes. Maida contains low fibre content as the bran particles are finely ground to smoothen it further.