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Contact SupplierIndian flours are generally categorized by how much of the grain is stripped away. Wheat powder/flour – 'whole grain' (mixture of germ, endosperm and bran) Atta flour – mixture of endosperm and bran Maida flour – endosperm, bleached; a very white flour, similar to the American bleached flour Sooji/rava – coarse-ground endosperm For the very fine stone-milled whole wheat flour from the Indian subcontinent, see Atta flour.