Ask any marketer, and he will likely tell you that building loyal customers and maximizing customer lifetime value is a critical goal. Often, the problem for marketers is understanding how to effectively create and launch customer loyalty management (CLM) programs. After identifying the stakeholders as also the team members involved in the successful implementation of the loyalty program it is critically important that the communication material that is created is attractive to generate response. It is also imperative that necessary measurements which include soft measures, like brand tracker markers, and hard measures, like conversion rates and purchase frequency are understood and content created which would ensure engaging customers through intelligent context and boosted performance through continuous improvement.
Archana . (Seshaasai Business Forms Private Limited)
No.9, Lalwani Industrial Estate Katrak Road, Wadala, Mumbai, Maharashtra - 400031
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