ne of a kind as a series. The worlds first series of pens and pencils featuring exchangeable grips making each pen as individual as its user. Phoenix Design has designed the accent series for LAMY, the pen and pencil market leader in Germany. The series consist of retractable pencil, ballpoint pen, roller ball pen and fountain pen. With this series, we have delivered the proof that even a product from industrial-scale serial production can be turned into a very individual item unique to its owner. Thanks to the exchangeable grips, these pens will individually adapt to the user in terms of ergonomics, material and colour and yet we have been able to uphold and maintain the typical LAMY brand look in terms of design and material. The decisive design element is located where the fingers hold the pen, thus getting the most intensive haptic product experience, feeling the brand in a quite sensual way. At the same time, the modular principle will support specialist shops in their customer communication by encouraging specialist advice and contributing to customer loyalty
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Tom Hirsch (Phoenix Designs, Inc.)
4001-C Maple Avenue
Dallas, TX 75219, United States
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