With regards to performance and perfection, the new SLR lenses from Carl Zeiss push the limits of technical feasibility. They are based on a holistic design strategy. The lens shade, usually an accessory, has been seamlessly integrated into the lens. Luminous yellow labeling, known from the professional cine world, facilitates reading in the dark; the window scale focuses the view on the just needed relevant information. The all-metal frame ensures high stability; rubber setting rings enable precise manual operation. The flush, fine satin-finished surfaces allow users to experience the precision inside.
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Tom Hirsch (Phoenix Designs, Inc.)
4001-C Maple Avenue
Dallas, TX 75219, United States
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