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Proven Ways for SMEs to Gain a Competitive Edge in The Digital Age

Proven Ways for SMEs to Gain a Competitive Edge in The Digital Age

In: Business Last Updated: 2018-04-27

Competition is radically rising amongst SME, and every enterprise is slogging to gain a competitive edge. They are incorporating various strategies like information technology strategy, innovation strategy, niche strategy, cluster strategy, and network strategy to survive in the digital ...

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5 B2B E-Commerce Trends to Watch in 2018

5 B2B E-Commerce Trends to Watch in 2018

In: B2B Last Updated: 2018-04-23

As per a Frost & Sullivan report, the B2B e-commerce market is set to touch a whopping 6.7 trillion USD by the end of 2020. Every business player is focusing on the top B2B e-commerce platforms, to clutch lucrative gains from this booming market. But just selecting the best B2B e-commerc...

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5 Reasons Why Businesses Should Move from B2C to B2B E-Commerce

5 Reasons Why Businesses Should Move from B2C to B2B E-Commerce

In: E-commerce Last Updated: 2018-03-29

A look around and one can find thousands of startups following the B2C business model. With so many businesses to compete with for the same set of consumers, growing and scaling in a consumer-serving venture can pose a challenge for the businesses. Unlike B2C culture, B2B e-commerce is i...

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How to Take the Human Approach to Influence B2B Sales Success

How to Take the Human Approach to Influence B2B Sales Success

In: Business Last Updated: 2018-03-27

Educating, reasoning, personalizing, and tapping on the advocates and influencers of industry are considered the key drivers of B2B sales success. But beyond the bounds of these rational and logical drivers, behind the curtains, it is the human approach that is significantly influencing ...

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How to Trigger the Emotions of Buyer to Generate More Leads

How to Trigger the Emotions of Buyer to Generate More Leads

In: Sales & Marketing Last Updated: 2018-02-28

In-depth research, rational analysis, and competitive analysis are believed to be the key influencers of any purchase. But secretly orchestrating all these key influencers and manipulating any purchase decision are the emotions of the buyers. No matter how much we believe that purchase d...

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Union Budget 2018: 5% Corporate Tax Relief for SMEs

Union Budget 2018: 5% Corporate Tax Relief for SMEs

In: Business Last Updated: 2018-02-08

The Union Budget for the financial year 2018-19 was presented on 1st February by the honorable Finance Minister Mr. Arun Jaitley. This would be the last budget announced by the NDA Government in their five-year tenure. The Indian populace was eagerly waiting for this budget announcement ...

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B2B Sellers: 5 Ways To Approach The Buyers for Higher Sales

B2B Sellers: 5 Ways To Approach The Buyers for Higher Sales

In: Sales & Marketing Last Updated: 2018-01-30

Selling in B2B ecosystem is much more challenging and complex than selling to the end-use aka consumers. Where a single buyer makes the purchase decision in B2C selling, there is a whole team assessing the business proposition from all possible angles before making the buying decision in...

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4 Effective Ways To Boost B2B Sales Leads

4 Effective Ways To Boost B2B Sales Leads

In: Business Last Updated: 2018-01-25

Selling in B2B has exceptionally evolved in the past few years. Earlier the the entire process of buying decision was usually wrapped up in a meeting of 2-3 persons, today dedicated teams of B2B experts are remain engaged in researching the information online and 70% of the decision-maki...

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5 Trends That Will Change The Face of B2B Marketing In 2018

5 Trends That Will Change The Face of B2B Marketing In 2018

In: B2B Last Updated: 2017-12-29

The evolution of the digital world has changed the way B2B marketers think, plan and work. Incessant progression in the online ecosystem is significantly influencing the decision-making process of B2B marketing strategies and activities.In fact, B2B marketing has now, almost entirely, mo...

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How Selling In B2B Ecosystem Is Different from Selling In B2C?

How Selling In B2B Ecosystem Is Different from Selling In B2C?

In: Sales & Marketing Last Updated: 2017-12-27

The worldwide economies are driven by the two business models, B2B and B2C. Both B2B and B2C selling have a strong share in pushing the world economy forward; being equal in term of number and even in making money. But we often find separate tips, techniques, and trends for running both t...

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To Go Or Not To Go Digital: Decoding A B2B Buyer Persona

To Go Or Not To Go Digital: Decoding A B2B Buyer Persona

In: B2B Last Updated: 2017-11-30

A lot has changed with time in the B2B e-commerce ecosystem. While the vendors have become more attentive to the buyer needs, the B2B buyer has grown more demanding and complicated. To understand the changing dynamics of digitized B2B sales, it is indispensable to decipher how the mind o...

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One Year Later: How Demonetization Impacted The E-Commerce Industry

One Year Later: How Demonetization Impacted The E-Commerce Industry

In: E-commerce Last Updated: 2017-11-24

On a regular evening around a year back, India came to a standstill and the date got etched in the pages of Indian history as the Demonetization day. It was on November 8th, 2016, around a year ago that the government of India ceased the legal tender from the 500 and 1,000 rupee notes. I...

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Problems Faced by Handicrafts Industry and Their Relief Initiatives by GST Council

Problems Faced by Handicrafts Industry and Their Relief Initiatives by GST Council

In: Industry News Last Updated: 2017-10-31

The Goods and Services Tax is a revolutionary tax regime which was implemented in India to offer uniformity in the taxation system. It has been three months since GST implementation in India 1st July 2017 and many of the industries are already complaining about the adverse effects of thi...

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Relief To The SME Sector In India Post GST Council Decision

Relief To The SME Sector In India Post GST Council Decision

In: Industry News Last Updated: 2017-10-26

The 22nd GST Council Meet took place on 6th October 2017 and discussed some of the major issues related to the three months old Goods and Services Tax regime in India. This day-long meeting was held in Delhi and the focus was on the impact of this revolutionary tax regime implementation....

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