B2B Pricing Guide: How Much Does Rice Cost In India? (2026)

B2B Pricing Guide: How Much Does Rice Cost in India? (2026)

Rice has a significant influence on the Indian economy. For businesses buying rice, the rice price in India is key in every review, supplier call, and margin calculation. This also makes understanding B2B pricing in India important for businesses that deal in bulk rice purchasing. Most nations do not produce as much rice as India, as it is expected to produce over 151 million metric tonnes in the year 2026. India is the largest rice exporter in the world and sells its products in more than 150 countries.

Nonetheless, the price of the rice per kg in India varies according to the type of rice, grade of the rice, the area and processing. It is a B2B buyer guide that includes large types, price trends, and advice on smarter sourcing in 2026.

India's Rice Market in 2026: What B2B Buyers Need to Know

It is always better to have the market structure in mind before exploring numbers. There are over 6000 varieties of rice cultivated in India, of which the trading is carried out in much lower numbers. The bigger portion of the business is concerned with Basmati, IR-64, Sona Masoori, Swarna, PR-11 and broken rice.

  • India produced a record 151.8 million metric tonnes of non-basmati rice, which guaranteed a high supply.
  • Heavy rain and problems with crops in Punjab, Haryana, and Western Uttar Pradesh led to a reduction of the basmati yield to 13-14%. This led to low levels of supply of Basmati rice of quality.
  • In early 2026, rice prices increased throughout the world. Prices of basmati rice were raised and the prices of non-basmati rice were not lowered.
  • By the end of 2024, India lifted export restrictions, added more international clients and normalised the situation in the domestic market.
  • The Middle East, West Asia, and African markets are highly in demand, and the export of rice in the country has led to strains on rice supply.

Rice Price in India: 2026 Overview by Variety

Here is a broad view of the rice price in India across major varieties for 2026. These are wholesale indicative rates. Real prices will be based on your place of residence, your supplier, quantity ordered and grades. Doing a proper supplier price comparison helps buyers get better deals and avoid overpaying

Rice VarietyPrice Per Kg ()Typical B2B services Use
Common Raw Rice28 40Institutional kitchens, govt schemes
IR-64 (Parboiled)32 42Catering, food processing
Swarna30 38Retail, packaged food
PR-11 / PR-1428 36Budget bulk buyers
Sona Masoori42 58South Indian restaurants, retail
Pusa Basmati60 85Mid-range hotels, HoReCa
1121 Basmati (Raw)72 88Premium retail, export
1121 Basmati (Steam)78 95Export, fine dining
Traditional Basmati80 100Speciality and gifting
Broken Rice (25%)18 28Food processing, animal feed
Organic Rice70 130Health retail, export

Note: Prices are suggestive and can be different in the regions and suppliers. Never assume this; make sure that the rates are up to date, and then bulk order.

Basmati Rice Price in India (2026)

People like Basmati rice worldwide. It is characterised by its aroma uniqueness, long grains, and quality of cooking. Due to such attributes, basmati Rice is charged higher than other varieties of rice in India.

Basmati pricing in 2026 can be characterised by two aspects:

  • Production: Basmati production fell in the core growing belt of Punjab and Haryana.
  • Export demand: Strong export demand from the Middle East and Europe has not decreased.

What Drives Basmati Pricing?

  • Grain length: Longer grains get a higher price. The 1121 variety is known for long grains.
  • Ageing: Rice stored for 1224 months cooks better and sells for more than new rice.
  • Processing type: Steam rice costs more. Silla rice is cheaper and is consumed regularly in large quantities in food preparation.
  • Broken grains: The lesser the amount of broken grains, the better the quality and the price.
  • Location: The rice produced in locations such as Amritsar and Karnal costs more.
  • Export regulations: The costs of testing rice against EU and USA standards are higher in case of additional checks.

Basmati Rice Price Breakdown (2026)

Basmati rice prices vary depending on type and shape. 1121 basmati is the most expensive, and 1509 is cheaper. Steamed rice is more expensive to cook than raw rice. Premium traditional basmati has the highest price. When buyers order in bulk, the basmati rice wholesale price can drop by 815%. PRF rice costs more but helps in export markets.

Non-Basmati Rice Price in India (2026)

In India, rice is mostly used as non-basmati rice. It is cheap, can be purchased in large amounts and the prices remain steady in 2026.

  • Over 75% of the process of the rice production in India comes through non-basmati rice.
  • Prices are typically between 18 and 68 per kg, depending on variety.
  • IR-64 and PR-11 are widely used for bulk buying and daily food use.
  • Broken rice is the lowest-priced, and it is used in large-scale cooking.
  • Sugandha and Sharbat are of better aroma and flavour than simple rice.

Sona Masoori Rice Price India (2026)

Sona Masoori is between regular rice and fine basmati. It is a medium-grained type, and light in nature, very slightly aromatic and has less starch content compared to the rest. Such a mix makes it popular both in South Indian homes and restaurants.

The price of the sona masoori rice in India in the year 2026 will be between 42 and 58 per kg in terms of the regular quality. Organic or branded versions of the same cost more, reaching 75 per kg. High-quality aged sona masoori would fetch 65 per kg in wholesale transactions.

Key Things to Know About Sona Masoori Pricing

The growing of Sona masoori rice is primarily practised in Andhra Pradesh, Telangana and Karnataka, and the prices in these other regions are accompanied by the price of transporting. An example sub-variety is the HMT sona masoori, which on average retails at between 5 and 8 per kg, higher than the common sona masoori.

The moisture content is also quite high, and the 12-14% is the best level; overly high moisture will lead to spoilage and less quantity of grain per kg. Organic sona masoori is priced at a 25-35% premium and enjoys an increasing demand. For bulk orders over 10 tonnes, prices can drop by 812%, so negotiating upfront is beneficial.

Wholesale and Bulk Rice Price India in 2026: Where the Real Savings Are

Wholesale and bulk rice buying helps you save more money. Prices are lower than retail, making it better for large quantity buyers. This helps businesses understand the b2b bulk product cost India and plan their purchases better.

  • Wholesale rice prices are lower than retail prices, saving 1530%.
  • IR-64: Retail 40-50, Wholesale 32-42, Save 15%-25%.
  • Sona Masoori: Save 10-20% Retail 55-70, Wholesale 42-58.
  • Basmati 1121 (Steam): Retail 95-130, Wholesale 75-95, Save 15 -25%.

Bigger orders and prepayments are capable of providing bigger savings. Packaging choices and the location of delivery can determine the price.

What Drives the Rice Price in India?

Rice pricing works in a similar way to industrial product pricing, where multiple factors affect the final cost. They react to an alliance of the policy and market, and agricultural factors. Learning these assists you in planning, so that you do not pay high-season prices when you do not need them.

  • Monsoon: Good rains cause more rice and reduced prices.
  • Government Price: The Minimum Support Price (MSP) affects rice prices. If MSP goes up, so do prices.
  • Export Demand: When India sells additional rice to countries such as Iran or Saudi Arabia, the price will increase.
  • Input Costs: The increasing prices of fuel, water and labour are increasing the price of rice.
  • Seasonal Demand: The peaks of festival prices and wedding demand actually increase prices, and purchasing in advance can actually save money.
  • Storage & Transport: The final price will include the costs of storing and delivering.

How to Calculate Your Total Landed Cost

The rice price per kg in India from a supplier quote is just the starting point. B2B buyers need to account for all cost components to know what they are actually paying.

For example:

When you purchase 20 tonnes of IR-64 at the ex-mill price of 38 per kg (3,800 per quintal) and you use the transportation cost in Andhra Pradesh, plus together with the 200 added as transportation cost for travelling to your warehouse in Maharashtra, the landed price is 4,000 per quintal to 40 per kg. That 5% difference matters when you are operating on tight margins.

For export buyers, the FOB (Free on Board) price at Indian ports is the reference. This includes processing, transport to port, and loading. There are extra freight, insurance and importation charges at the destination port. At all times, demand an itemised quote.

Rice Price Trend India in 2026: What to Expect

The price trend analysis of the rice market in India over the past three years shows that prices of most types of rice have been generally moving upward. The basmati prices have doubled since 2022 and 2025. On the other hand, the price of non-basmati rice increased to 10-14%.

  • Non-Basmati Outlook:

Record production has created a surplus in the non-basmati segment. It is presumed that prices will be range-bound during much of 2026 and not have much of an upside.

  • Basmati Outlook:

Punjab and Haryana are already experiencing reduced output, and this has already increased prices of basmati beyond their levels of 2025. The great demand for exports to the Middle East is an added strength. Anticipate that the prices will gradually firm up by mid-year.

  • Sona Masoori Outlook:

The prices of sona masoori rice will increase in the event of water stress in the states of Andhra Pradesh and Telangana. Keep a check on production and use forward orders as it may be applicable.

  • Organic Rice:

Organic rice is being demanded at a rate of 15% annually. This segment will keep trending upwards in terms of price. In this scenario, when you target organic rice exporting or retailing with a health-conscious target, you need to establish a relationship with your supplier early on to gain control of price and supply.

Practical Tips for B2B Rice Buyers in India

  • Millers are also selling to customers directly, thus saving them a 5-10% discount and better control over the quality of rice.
  • It usually offers a slight discount when it is paid in advance.
  • Certification of checks, such as the FSSAI or APEDA, to ascertain if the quality and safety standards are incorporated.
  • Local adjustments and comparisons in terms of prices and suppliers with B2B websites like ExportersIndia.
  • Create long-term associations with the suppliers to enjoy favourable prices and offers during the seasonal times.
  • You can also use the best b2b platform in India, like ExportersIndia, to compare suppliers and prices easily.
  • How to locate the suppliers in India is also another question many buyers pose, more so when they are buying in bulk at the very first instance.
  • A business app based on b2b will enable you to verify prices, suppliers, and orders faster.

Conclusion

India in 2026 has two tendencies in terms of rice price. Non-basmati rice is consistent, and thus, the bulk buyers would enjoy stable prices. Many B2B companies in India depend on stable rice pricing for smooth operations and better planning. The basic supply of basmati is lowering, therefore raising the prices. Sona masoori stays in the middle range. Buying in bulk helps reduce cost by 1530%. Ready to start sourcing rice at competitive prices? Explore verified suppliers and compare bulk rice prices directly on ExportersIndia. Connect with trusted manufacturers today to ensure quality and cost-efficiency for your business. Dont miss out, post your requirement now and get connected with top suppliers

Frequently Asked Questions

  • How much does rice cost in India in 2026?

In India, rice costs between 18 and 100 and above per kg. Prices differ depending on the form of rice, quality and the area where it is cultivated.

  • What is the basmati rice price for bulk orders?

Bulk orders of Basmati rice would cost between 60 and 100 per kg. By purchasing in bulk, you will be able to save between 8-15% on the price based on the size of your order.

  • What is the non-basmati rice price in India?

The prices of non-basmati rice range between 26 and 42 per kg. It is known to be a cheap yet tasty option when it comes to everyday meals and large-scale food production because it has stable prices.

  • Is sona masoori cheaper than basmati?

Yes, sona masoori rice is cheaper than basmati. It costs 4258 per kg, making it an affordable alternative for many businesses and households.

  • What is the best time to buy rice in bulk?

The best time to buy rice in bulk is from October to January. During this period, new stock arrives, and prices are generally lower, offering better deals.